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Your account manager works with you to understand your goals, your challenges and achievable next steps.

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Farhanah Iqbal, Head of Mental Health and Wellbeing at Inclusive Employers, explores the reasons why managers and leaders need to be conscious about conducting performance management in an inclusive way. Ensuring that all employees needs and goals are supported, so that they can perform to their best and excel in their job.

Read her advice and guidance in this blog.

What is hustle culture?

“Always going the extra mile”… whilst a seemingly innocuous and complimentary phrase, it opens up the subtle ways that hustle culture is rewarded in our workplaces.

Also referred to as burnout culture and grind culture, hustle culture refers to the mentality that one must work all day, every day in pursuit of their professional goals to be considered successful.

Overworking has become popular over the past few decades among younger generations who felt like they needed to work long hours and start a side business to achieve success in a tough economic climate. Positive depictions of “rise-and-grind culture” (especially on social media) quickly normalised working harder, faster, and longer. This is now ingrained so deeply in many of our working and leadership practices, it often goes unnoticed. Worse still, it’s expected.

Today, this is very common since work seems to be taking up more and more of people’s time across the globe. According to a 2021 survey published by the ADP Research Institute, 1 in 10 employees surveyed across 17 countries have said that they’ve been putting in more than 20 hours of free work per week, while workers on average are logging 9.2 hours of unpaid overtime weekly, compared to 7.3 hours in 2020. While many are putting in extra time at their full-time corporate jobs, experts from the World Health Organization (WHO) claim that the increase of overworking is also likely due to the rise of the gig economy and remote working with the boundaries between work and personal life being increasingly blurred.

Is hustle culture toxic?

Toxic. The word itself has become captured by the zeitgeist of the social media age, so much so that it often runs the risk of being applied without the gravity of it’s meaning. Simply put, in toxic work cultures, you have to burnout to “earn” a break; time off is how you recover. In decent work cultures, you take a break when you’re running low and fatigued; time off is how you refuel. Whereas in healthy inclusive cultures, you’re expected to take regular breaks. Time off is encouraged to sustain balance and energy.

Signs and symptoms of hustle culture

Given struggling economies globally, the current cost of living crisis, and systemic inequality, it’s important to remember many people, particularly from marginalised demographics, have no choice but to partake in hustle culture as a means of survival. Tackling structural inequalities and creating inclusive work cultures at their core means this opens up the opportunity for people to make healthy choices. Outside of this we see immense glorification of hustle culture in social media, whether that’s “influencers”, motivational speakers, celebrities or entrepreneurs, the measure for success seems to scale on the side of looking busy.

In certain work spaces overworking is expected, applauded and sometimes incentivised with promotions or raises. The pressure can be so intense that experts have even found that many people will say that they’ve worked more hours than they actually logged to appear to be “the ideal employee”.

While hustle culture glorifies overworking as a badge of honour, it often sets up an environment of fear, guilt and shame, especially when employees aren’t pushing themselves to the same extremes as those around them.

As a result, employees may:

  • Feel obligated to say “yes” to taking on excessive tasks and be constantly present (regardless of need) to avoid being judged or being held back from progression
  • Feel hesitant to use sick days or even take their full lunch break
  • Answer calls and emails outside of office hours
  • Force toxic positivity and push beyond their boundaries
  • Be at risk of banter and bullying for going against the dominant workplace culture

“Encourage and honour boundaries and rest, whilst also seeking to model and provide and inclusive culture.”

Could your organisation benefit from a Culture Review?

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Four colleagues of mixed racial heritage and gender looking at a computer screen together. They are smiling, and looking really pleased with what they are seeing

How can hustle culture affect our health?

Employees who work long hours tend to sleep less and make more mistakes. Looking beyond this, constantly staying busy can have a serious effects on your body as well. Studies have shown that working long hours can increase your risk of high blood pressure, heart attack and even stroke.

Toxic work environments and hustle culture at its core negate the importance of mental health and wellbeing, and it’s manifestation physically, for a healthy and genuinely flourishing workplace. By investing in your employee’s mental health you are investing in the success, resilience and longevity of your organisation

One of the biggest fallouts of hustle culture is the burnout that comes with it. With burnout, people may:

  • Take longer to do tasks
  • Procrastinate or avoid work altogether
  • Make more mistakes when doing tasks
  • Lose interest in parts of their job they used to really enjoy
  • Feel more anxious or depressed
  • Feel less able to listen to or care for others
  • Sometimes people go on autopilot and don’t even realise that they are burnt out so they just keep going

How to deal with hustle culture

Five top tips to avoid a toxic work environment

Avoiding a toxic work environment and hustle culture are key for inclusive workplace performance and performance management. Business leaders have great power to create and sustain a positive, healthy work environment.

1. Provide meaningful praise and acknowledgement

Praise and acknowledge excellent work, meaningfully. Recognise different ways of working, thinking and communicating when recognising what is considered excellence. Remember to bring in introverts, recognise neurodiversity, appreciate quiet “under the radar” employees alongside the extroverts, dominant voices and more typically recognised definitions of success. The diversity of your team is your strength, ensure everyone on the team or in the company feels recognised and appreciated for the different types of work they do, and the different ways in which they do it.

2. Implement mentoring

Establish a mentoring programme to help new or under-performing employees improve their skills. This supports employees to improve their work performance as well as foster new relationships and improve communication.

3. Role model and rewarding inclusive values

Role modelling inclusive and healthy workplace behaviour encourages and motivates employees to do so too. Encourage and honour boundaries and rest, whilst also seeking to model and provide and inclusive culture. Inclusive Employers can support with our Bitesize inclusion toolkit for team learning  or support through a Culture Review.

4. Request feedback

Asking for feedback from employees at regular intervals is an important part of the process. “Stop – Start – Pause” model can be helpful to for employees to communicate what is not working, what would work, and what needs to be put on hold for the time being in their line management. Leaders and people managers can field ideas and suggestions for how to improve company processes and procedures besides seeking guidance on how to improve the company culture and work-life balance.

5. Address concerns

If employees bring concerns to your attention, it’s important for leaders to make the space safe or them to do so. It can take a lot of time and energy to raise difficult things, so these should be taken seriously. Whilst the space for expression is vital, so is action to rectify the situation and ensure the employee feels heard and supported.

The most effective support and performance management will always be tied to making the wellbeing of your people a priority. Individual and company performance thrives when the culture is cognisant of needs and balance. Inclusive performance management will engender an atmosphere of trust, motivation and a collective drive for shared success.

How can Inclusive Employers support you and your organisation?

Our consultants are able to provide bespoke support for your organisation, every step of the way. From identifying areas where change could be beneficial to training and developing managers, leaders and organisations to create truly inclusive working environments.

Our Culture Review consultancy service is a great way to get independent, evidenced based review of workplace. Get in touch with us directly to learn more about how we can work together.


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Grow your team

When you become an Inclusive Employers’ Member you grow your I&D team.

Your account manager works with you to understand your goals, your challenges and achievable next steps.

Do you need more support for your inclusive culture to thrive?

Learn about membership today

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