The BLM movement shook the world in 2020 following the tragic death of George Floyd, with sport taking a strong stand in unity against racism.  As we move towards creating anti-racist organisations in sport and physical activity (SPA), we need to understand the history and current landscape for ethnically diverse people across all aspects of our sector, from the board room to the playing field. 

Being antiracist takes courage and action. It is about visibly challenging discrimination and engaging in conversations that will lead to action and change. This webinar will focus on how to move your antiracist efforts from conversation to action. With a focus on the sport and physical activity landscape, we will look at what antiracism looks, sounds and feels like in practice, and explore actions that organisations and individuals can take to become antiracist.  

As sport and physical activity organisations strive to better represent the communities they serve, it is essential that their media and communications strategies are relatable and engaging to, and representative of the breadth of society and that they are showcasing the different aspects of the sector. 

An inclusive organisation is one where everyone has a clear understanding of acceptable forms of behaviour and where there are a range of effective mechanisms in place, should the line be crossed. Where these approaches are absent, employers are at risk of expensive, time-consuming legal action, reputational damage and a loss of morale and productivity amongst staff.