As sport and physical activity organisations strive to better represent the communities they serve, it is essential that their media and communications strategies are relatable and engaging to, and representative of the breadth of society and that they are showcasing the different aspects of the sector. 

An inclusive organisation is one where everyone has a clear understanding of acceptable forms of behaviour and where there are a range of effective mechanisms in place, should the line be crossed. Where these approaches are absent, employers are at risk of expensive, time-consuming legal action, reputational damage and a loss of morale and productivity amongst staff.

Black people are often exposed to the double burden of both experiencing racism and being expected to take a role in fixing it. 

This unfiltered panel discussion will provide you with insight into:
The lived experience of Black colleagues working within sport and physical activity. 
The pressure that many Black colleagues feel during Black History Month and how to prevent burnout. 
What meaningful action can and should look like. 
How to avoid using Black History Month to virtue signal and instead ensure that your anti-racism work continues throughout the year as a core part of your organisational DNA.