When you communicate with your employees and your external audience you are making a statement about the values and ethos of your organisation.
Inclusive Communications: Why You Need It
When you communicate with your employees and your external audience you are making a statement about the values and ethos of your organisation. Audiences are super savvy about inclusion and if you communicate in a way that makes them feel excluded it will negatively impact the attraction of talent, revenue, retention and brand value.
You may have developed your communication plans with SMART goals and have clear and consistent brand guidelines in place, but this does guarantee they reflect your organisation’s commitment to inclusion.
Inclusive Communications: How It Works
At Inclusive Employers, we will work with you to ensure inclusion is front and centre of your mind when shaping your communications. We will work with you to:
- Conduct an Inclusive Communications audit that looks at your digital, print, film, audio and environmental communications;
- Ensure inclusion is embedded into your key messaging, your organisation’s DNA;
- Create a set of guidelines focusing on inclusive language, tone of voice and imagery, which are all fundamental to how you communicate.
To develop truly inclusive communications we recommend consulting with your key stakeholders: your staff networks, unions, leadership teams and exec. Working with colleagues who lived experience of protected characteristics enables us to develop all communications through the lens of inclusion. To support the continued embedding of inclusivity, we offer Inclusive Communication Training to ensure your approach to inclusive communications is sustainable.
Inclusion Communications: What Is Our Approach
Our approach is grounded in working together: all our consultancy is delivered in partnership with clients. We take a clear brief in the knowledge that every organisation is at a different stage of its inclusive communications journey.
Our consultants have years of experience and are equipped with skills, knowledge and expertise to develop inclusive workplaces. Our aim is to give you the confidence to make positive changes that will have a lasting impact on your workplace culture.
Our goal is to support growth and development. To discuss how we can work together to develop your Inclusive Communications strategy send us a quick enquiry. We are looking forward to working with you.