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Inclusive Sport: Inclusive communications
When you communicate with your employees and your external audience you are making a statement about the values and ethos of your organisation. Audiences are super savvy about inclusion and if you communicate in a way that makes them feel less than included it can negatively impact on your brand value and then your ability to attract and retain talent, increase participation and generate revenue.
You may have developed your communication plans with SMART goals and have clear and consistent brand guidelines in place, but these also need to reflect your organisation’s commitment to inclusion.
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Inclusive Sport: An approach to anti-racist media and communications – from tokenism to authenticity
As sport and physical activity organisations strive to better represent the communities they serve, it is essential that their media and communications strategies are relatable and engaging to, and representative of the breadth of society and that they are showcasing the different aspects of the sector.
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Inclusive Language Approaches
Inclusive language is central to inclusive spaces, yet there are both overt and more subtle challenges holding us back.
When we can talk about inclusion and exclusion, we can begin to understand the challenges and make improvements. Yet, fear of getting it wrong is the overt challenge that holds many of us back. Because language changes, evolving over time, we can find ourselves worried that the words we have to explain what we think and see aren’t the right words.
The more subtle challenge is less about the words and more about the context in which we use them. Stereotypes are biases that we’ve picked up from our environment. These often influence our communications without us realising it. For example, talking about a female engineer, or a male nanny. Adding gender to the role, when we wouldn’t do that for the opposite sex. Subtly reinforcing that these are not normal within our society. Subtle ‘othering’ through our language sends messages on the status quo for different groups, making it more difficult to challenge and change.
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